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Diet Pepsi Times Square Takeover

 

Diet Pepsi Times Square takeover

OOH

With only two weeks to go before New Year’s, our team was tasked with creating an OOH campaign to promote Diet Pepsi’s new aspartame-free formula. Our challenge was to come up with a creative look and feel that clearly communicated the updated product yet was refreshing enough to break through the clutter in Times Square.

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Creative Director: Shawn Kraemer Senior Art Director: Chris Siharath