Diet Pepsi Times Square takeover
OOH
With only two weeks to go before New Year’s, our team was tasked with creating an OOH campaign to promote Diet Pepsi’s new aspartame-free formula. Our challenge was to come up with a creative look and feel that clearly communicated the updated product yet was refreshing enough to break through the clutter in Times Square.
Creative Director: Shawn Kraemer Senior Art Director: Chris Siharath