Pepsi x Super Bowl LII

OOH, retail, social, digital

When we were tasked with creating a Pepsi Super Bowl program that felt distinctly Minneapolis, we knew exactly what to focus on – the northern lights, their iconic purple, and especially, the cold. Minnesotans embrace it and our job was to embrace them. With stunning visuals that seamlessly captured the essence of the host city, we helped Pepsi take over the town and become a star player within the Super Bowl LII landscape.

“The Coldest Ticket In Town” ticket giveaway saw unprecedented participation and created a stir, giving every fan a chance to win a dream come true. It was a campaign that truly resonated, and let the world know that when it comes to Pepsi and the Super Bowl, the colder, the better.

Out of Home Takeover

Mall of America Activation

Consumer Engagement + Sweeps

Creative Director: Matt Coppola Copywriter: Stefanie Powers