SoBe relaunch

retail, social

SoBe’s brand hasn’t evolved much since its birth in 1996. So in advance of their 21st birthday, we gave their visual identity system a much-needed overhaul. Our solution was Ride The Wild — a campaign whose bold new graphics and witty tone of voice perfectly embody SoBe’s wickedly tasty flavor concoctions and cater to adventure seekers everywhere.

Design Director: Jeff Pappas Copywriter: Brandon Ma