Design Director: Jeff Pappas Copywriter: Brandon Ma
Associate Creative Director
Associate Creative Director
SoBe’s brand hasn’t evolved much since its birth in 1996. So in advance of their 21st birthday, we gave their visual identity system a much-needed overhaul. Our solution was Ride The Wild — a campaign whose bold new graphics and witty tone of voice perfectly embody SoBe’s wickedly tasty flavor concoctions and cater to adventure seekers everywhere.
Design Director: Jeff Pappas Copywriter: Brandon Ma