Microsoft Edge

Video, animation, social

Microsoft’s Edge browser can save you up to two weeks a year just by using it. Pretty amazing, right? However, the not-so-fun fact is people hate changing their browser. But with ways of working constantly evolving, people need a modern browser that can help them crush the workday.

To open people’s eyes to the cutting-edge and user-friendly features of Microsoft Edge, we launched “Discover Your Edge”. This fresh, new campaign targeted two key demographics; “information workers”, people like us who use their computers everyday for work, and IT and security professionals who require more performance and protection to do their jobs.

As part of our campaign, we created a hero video that introduced our revolutionary browser, animated GIFs and bite-sized videos that highlighted key features, paid social posts that drove Edge downloads and much much more. In the end, we showed the working world the power of having a competitive edge.

Information worker hero video

Information worker social GIFs

IT + security pro social animations

IT + security pro social statics